maandag 16 december 2013

Interview: Sanne Dirkzwager of LikeStationery plus a Christmas GIVE AWAY

At the Woonbeurs 2013 I came across a little stand that immediately caught my eye . It was full of beautiful stationery with the most amazing colors and patterns. It just looked so pretty. And I just could not forget about it. I have a thing for stationery. Just want to own it. Look at it. Show it. Use it.
And so I decided to contact Sanne Dirkzwager of LikeStationery

Because I am always triggered by gorgeous stuff and shops and am alway wondering about the person behind the shop and why they sell what they sell.
Turns out this lady behind LikeStationery is a busy and very inspiring lady and also the owner of the brand Strawberryblonde. So I would love to share this beautiful shop and interview with you. Please visit her beautiful shop LikeStationery

Who is Sanne Dirkzwager?
Someone who wants to show and create beautiful things. To surprise people with new products, who wants you to look at everyday things differently. Investigative, enterprising, always working on anything that has to do with design and creation.

Tell me about a day in the life of Sanne?
Every day is a mix of work (for my brands Strawberryblonde and LikeStationery) kids, family and social life. As Strawberryblonde I’m always working on new developments in design, fashion, music and art, or working for different magazines such as ELLE-Decoration or ELLE-Eten. For the brand LikeStationery i am always looking for new products, working on the online store and the physical store, things that inspire and interest me and that i want to show. In addition, I work for my mother, fashion designer Margriet Nannings, i travel with her and we assemble the collections for her fashion stores. So in a couple of days i could be in Paris at the Fashionweek, the next day I’m building a stand for LikeStationery at a fair and then i’m attending a children's Party or taking my sons to swimming class or Wing Chun lessons.

What is Strawberryblonde?
Strawberryblonde is the name under which I do all my graphics work and other creative expressions. I got that nickname at the Royal College of Art in London, it seemed like a good company name.

What defines Sanne Dirkzwager/ Strawberryblonde? 
The use of color, dusty colors mixed with bright harsher tones. Tough mixed with soft, worked out in detail. Sense of emerging trends and developments.

Why also start webshop
To express my love for homemade products, graphics/design, printing, typography, color and must-haves, to be able to actively combine all those things under one denominator as a business.

Could you describe the style and products of and why you choose this style? 
Original products that you don't see everywhere. Beautiful color and shape and sense of detail. Sometimes nostalgic design. Subtle use of color and the composition of the different brands. The collection is assembled as if it is all one brand, it all fits well together. A notebook that you just want to have because it is so beautiful. I hear that a lot, 'it's too good to use'. I recognize that, but I still want people to use these products and really enjoy them.

Who or what inspires you? 
My mother. Her drive and dedication to her work, her energy, always aware of the latest trends, interested in everything and everyone, a good business woman with great style, humor and love. For my work I‘m  inspired by the refinement and use of color from Japans rich visual culture, but also everyday things inspire me. A supermarket abroad, also candy or characters that my children collect, as well as good conversations about work with friends who also work independently.

Do you a favorite brand or product in your shop?
I sell products from all over the world. There is not one particular brand what I like most, it is the combination in color and shape of the various brands together that makes it interesting for me.

What trends do you detect when it comes to stationery? 
Handmade, self developed products. Together with a couple of other designers i purchased a 'Riso' printing machine, to be able to produce our own designs. The small-scale, do it yourself, handmade things, that is what's going on now.

Can we expect any new and special products in your shop? 
I just got together with friend and colleague Olga Scholten to develop a collection of greeting cards in a limited package.

To extend this line i will be producing more designs at the beginning of next year, handmade, home-produced products.

Thanks so much Sanne for your time!

 Visit LikeStationery!
Prinsenstraat 24

And because it's almost Christmas I am allowed to give away 2 Christmas Tree Memo Pads by LikeStationery!
All you have to do is Like the facebookpages of Wonen.Decoreren and LikeStationery, Share this GiveAway and leave a comment under this post why you would like to win!
Winners will be announced on Friday 20th of December on my Blog!
Good luck!

1 opmerking:

  1. Ben verliefd op de pastel bollen voor in de winkel. Echt heel mooi!
    Leuk dat je weer zo'n interview op je blog hebt staan.
    Doe op zeker mee met je give-away.